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Case Study: Flying Tiger Copenhagen

Launching a New E-commerce Presence in Turkey with Seamless Shopify Integration and Mobile App Development

Project Details

Year: 2024

Name: Flyingtiger Copenhagen

Platform: Shopify Plus

Outputs: Web Store, Mobile Apps

Key Elements

Overview

Background:
Flying Tiger Copenhagen, a globally renowned retailer, aimed to establish a dedicated e-commerce platform for the Turkish market. The goal was to create a localized Shopify store integrated with their existing enterprise systems, complemented by mobile applications to enhance the customer experience. Our team successfully delivered a scalable, feature-rich solution tailored to the unique needs of the Turkish market while maintaining seamless integration with their global operations.

Challenge:
Flying Tiger Copenhagen sought to address the following:
1. Localized E-commerce Experience: Developing a Shopify store that catered specifically to the preferences and expectations of Turkish customers.
2. Enterprise Integration: Ensuring seamless connectivity with their SAP, CRM, PIM, and WMS systems for consistent operations.
3. Mobile Engagement: Building mobile apps that offered a user-friendly shopping experience on-the-go.
Solution:
We delivered a comprehensive solution designed to meet Flying Tiger Copenhagen’s objectives:
1. Localized Shopify Store Development:
• Designed and developed a fully customized Shopify store for the Turkish market.
• Implemented local currency, language, and payment gateway support to ensure a seamless user experience.
• Optimized for mobile responsiveness and accessibility.

2. Mobile App Development:
• Built native mobile applications for iOS and Android with features such as:
• Localized navigation and search options.
• Personalized recommendations and offers.
• Easy and secure mobile checkout.

3. Integration with Enterprise Systems:
• Developed custom middleware to ensure real-time data flow between Shopify and their backend systems, including:
• SAP: To manage financial and operational processes.
• CRM: For localized customer relationship management and marketing campaigns.
• PIM: To maintain consistent product data across platforms.
• WMS: For real-time inventory and logistics management.

4. Scalability and Performance:
• Designed a robust infrastructure to handle peak traffic and support future growth.
• Conducted rigorous performance and security testing to ensure a reliable shopping experience.

Results:
Our solution delivered significant outcomes: • Successful Market Entry: Flying Tiger Copenhagen’s Turkey store launched smoothly, offering a localized e-commerce experience that resonated with the target audience. • Seamless Operations: Real-time integration with SAP, CRM, PIM, and WMS ensured smooth order processing and inventory management. • Increased Customer Engagement: Mobile apps boosted customer retention and increased mobile transactions by 40% within the first quarter. • Revenue Growth: The new Shopify store contributed to substantial revenue growth in the Turkish market, exceeding initial projections.

Conclusion:
At BTPRO, we specialize in delivering tailored e-commerce solutions that drive business growth. The successful launch of Flying Tiger Copenhagen’s Turkey Shopify store underscores our expertise in Shopify development, enterprise integration, and mobile app design. If you’re ready to expand your e-commerce presence or enhance your digital strategy, contact us today to learn how we can help.
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